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First cosmetics company to be certified 'Eco-First.'
March 12, 2009
By: TOM BRANNA
Editor
On March 9, 2009, Shiseido became the first company in the cosmetics industry to be certified under the Japanese Ministry of the Environment’s “Eco−First Company.” Shiseido President Shinzo Maeda presented Shiseido’s Eco−First Commitment detailing the Company’s targets for its environmental protection initiatives to Minister of the Environment Tetsuo Saito. The Eco−First Program was created by the Ministry of the Environment in April 2008 to “encourage leading companies in each industry ...
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